About Us


Welcome to Magnolia Soap and Bath Co!

I’m Magen, the owner, and my passion for plant-based soap products began when I started looking for alternatives for my daughter’s sensitive skin. 

What I discovered (much to my surprise!) is that most soaps are closer to detergents than traditional soap. This is because the mass production process removes the natural glycerin (animal or vegetable fat) from the soap, which gives it moisturizing properties and replaces it with synthetic agents to make up the difference. And believe me - your skin knows the difference. 

While these detergent bars are more economical for companies and consumers, these soaps are harder on the skin. In addition, because of the ingredients (or lack thereof), they frequently cause dryness and skin irritation (bumps, redness, or acne). I also found the same to be true for most other personal care products. 

At this point, I decided to make it my mission to educate others about plant-based beauty and provide them with alternatives. 

At Magnolia Soap, we believe you do not have to sacrifice your health for beauty. We use only domestically sourced, naturally grown ingredients that have actually felt and seen the sun. Plant-based ingredients in every recipe!

Today we have over 37 stores, and we keep adding new ones every month. We’re proud to offer franchise opportunities, and each store is local, family-owned, and operated. 

My team and I can’t wait to help you lose the harsh chemicals and discover plant-based beauty!




A Closer Look at The Soap Making Process

All soap starts as a basic mixture of oils and lye solution. The mix results in soap + glycerin. The big difference is what happens from here.

In our handmade soap, the glycerin is retained in the bar and combines with coconut, palm, Shea butter and olive oils to nourish your skin.

Cold process soap has no need to add harsh chemicals or preservatives. The result? You’ll be skin-safe and feel smooth.

Commercial Soap such as from Wal Mart or grocery stores:

Driven by profits, commercial soap producers remove the vegetable glycerin and sell it at a higher markup in other products.

To create more lather without the glycerin, harsh chemicals are added such as SLS (causes skin irritation) and parabens (linked to cancer). Every product Magnolia Soap makes are free from all the above.

We will never waiver from that either!